To date MDEC has played its part in nurturing four prominent local animation production houses to develop their animation brands and these companies are on track to further bank on their products’ popularity to expand beyond local shores. MAC3 houses rendering facilities, an audio-video post production facility and an R&D centre. MDEC had also established its Malaysia Animation and Creative Content Centre (MAC3) in 2009 to provide a support infrastructure to the industry. Realising this demand, MDEC provides assistance in all areas of the animation industry eco-system from talent, market access, IP development to creating awareness. THE characters from Upin & Ipin, BoBoiBoy, Bola Kampung and Johan the Young Scientist could be funny but behind the scene, they are all serious enterprises raking in millions of ringgit as aspired by Malaysia Digital Economy Corp (MDEC).įrom 2D to 3D, the fast-paced animation industry has not only evolved in terms of technology, but in content with relatable local characters and settings fast attracting the public’s attention.
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